Key Takeaways
- An SEO agency specialises in boosting business visibility online and improving search engine rankings through expert strategies and tools.
- Key services include on-page, off-page, and technical SEO, as well as conversion rate optimisation and Google Ads management for measurable revenue growth.
- SEO agencies tailor their approach based on business size, industry, and platform requirements, ensuring strategies are aligned with specific goals and challenges.
- Transparent reporting and real-time analytics provided by agencies help businesses track progress, ROI, and campaign effectiveness.
- Choosing the right agency involves assessing proven results, industry expertise, technical skills, and a clear focus on sales-driven outcomes.
Every business wants online visibility, but achieving strong search engine rankings requires expertise. An SEO agency uses targeted strategies and specialised tools to boost website visibility and attract qualified traffic. These professionals tailor their approach to match unique business goals and challenges. Partnering with an experienced SEO Agency Perth can transform an invisible website into a powerful digital asset that drives measurable results.
What Is an SEO Agency?
An SEO agency is a professional service provider specialising in improving online visibility and search engine rankings for businesses. Agencies use search-driven methods like keyword research, technical audits, link acquisition, content optimisation, and on-page improvements. They measure impact using metrics such as organic search traffic, conversion rates, and revenue growth.
For e-commerce stores and online retailers, SEO agencies focus on activities that increase qualified traffic and drive sales. Specialists like EcomExperts in Perth, Western Australia offer tailored SEO strategies for platforms such as Shopify, Magento, and WooCommerce. They manage technical SEO fixes, product page optimisation, and structured data setup for global and local search.
Many SEO agencies, including EcomExperts, extend their services to Google Ads management and conversion rate optimisation. These agencies work to improve ROAS, create targeted ad campaigns, and optimise landing pages for higher conversion rates. Their campaigns target specific industries like retail, technology, and service sectors, addressing unique revenue targets.
An agency’s approach typically includes ongoing reporting and transparent progress tracking. Reporting dashboards display changes in keyword rankings, organic revenue, and Google Ads performance. Trusted agencies prioritise ROI, tailoring strategies to match the business goals and timelines of each client.
Key Services Offered by SEO Agencies
SEO agencies provide data-driven services that strengthen online visibility, drive qualified traffic, and increase sales for e-commerce, retail, and service businesses. EcomExperts in Perth specialises in revenue-focused SEO and conversion-centred strategies for Shopify and Magento stores.
On-Page SEO
On-page SEO covers direct optimisation of individual website pages to improve rankings and user experience. SEO agencies conduct keyword research, integrate keywords into page titles, headers, and product descriptions, and ensure meta tags are relevant. EcomExperts adapts copy for e-commerce catalogues to target high-intent buyers. Agencies also optimise images with descriptive alt text and compress files for faster load speeds. Structured data, such as schema markup for products, helps search engines display accurate information in search results. Agencies regularly audit site content to maintain alignment with search intent, keeping product details, FAQs, and blog articles up to date.
Off-Page SEO
Off-page SEO increases website authority and search visibility through external signals. Agencies secure quality backlinks from relevant websites, collaborate with partners, and list stores on trusted business directories like Google My Business. EcomExperts targets local and international link-building from industry-specific blogs, forums, and trade portals to support e-commerce growth. Reputation management is included by monitoring reviews on platforms like Trustpilot and reducing unfavourable sentiment. Agencies also use PR campaigns to feature brands on high-authority media sites. Outreach strategies focus on relationships that drive referral traffic and help boost organic rankings.
Technical SEO
Technical SEO ensures a site is accessible, indexable, and stable for both users and search engine crawlers. Agencies address crawl errors, resolve broken links, and fix redirect issues that affect mobile and desktop experiences. EcomExperts audits Shopify and Magento store structures, improving site speed and implementing mobile responsive design. Agencies set up HTTPS security, create XML sitemaps, and optimise robots.txt files to facilitate search engine discovery of all product and category pages. Regular performance reports highlight site health, uncover duplicate content, and monitor Core Web Vitals metrics, ensuring alignment with current Google ranking factors.
How an SEO Agency Supports Your Business
SEO agencies strengthen business performance by increasing qualified website traffic and boosting return on ad spend. Expertise in on-page and off-page optimisation improves search rankings and organic visibility across target markets—examples include optimised page titles, mobile-first layouts, and authoritative backlink acquisition. Agencies like EcomExperts in Perth deliver revenue-focused SEO and Google Ads management for e-commerce and retail sectors, tailoring strategies for Shopify and WooCommerce stores to boost measurable sales.
Keyword analysis pinpoints high-converting search terms connected to buyer intent for each product or service. Technical teams resolve crawl errors, improve site speed, and ensure mobile compatibility for platforms—such as Magento or Shopify—to reduce abandonment rates and increase conversions. Reporting shows clients real-time data on search rankings, Google Ads performance, and revenue outcomes by campaign and product.
EcomExperts equips clients with conversion tracking and analytics dashboards, linking performance insights to inventory management, customer lifetime value, and acquisition cost models. Campaign strategies in Google Ads focus on intent-driven keywords, shopping feed optimisation, and bid adjustments for key profit segments. Businesses in Perth access local SEO solutions, expanding maps visibility, review signals, and geo-targeted offers.
SEO agencies maintain site health, respond to changing algorithm updates, and prioritise actionable improvements to achieve clear revenue growth and brand presence.
Qualities to Look for in an SEO Agency
- Proven Track Record
Proven track record reflects an agency’s ability to deliver measurable ranking improvements and organic traffic growth for multiple clients. EcomExperts in Perth highlights case studies showing increases in Shopify store sales and sustained Google ranking positions.
- Transparent Reporting
Transparent reporting includes clear, real-time data on keyword positions, search traffic, and conversion rates. EcomExperts shares Google Data Studio dashboards and monthly reports that reveal progress and campaign ROI without hidden metrics.
- Industry Specialisation
Industry specialisation ensures that an agency understands unique challenges in e-commerce, retail, service, or technology sectors. EcomExperts tailors strategies for Shopify, WooCommerce, and Magento platforms, addressing product catalogue, checkout, and mobile conversion issues.
- Revenue Focused Approach
Revenue focused approach prioritises strategies linked to sales and return on ad spend (ROAS), not just keyword rankings. EcomExperts aligns SEO efforts and Google Ads management with profitability goals and inventory cycles for Perth businesses.
- Technical Expertise
Technical expertise enables a team to fix crawl errors, boost site speed, and resolve mobile usability problems. EcomExperts runs comprehensive technical audits and implements changes that improve both user experience and search performance.
- Custom Strategy Development
Custom strategy development adapts optimisation efforts to a business’s niche, local market, and growth stage. EcomExperts creates bespoke roadmaps that combine keyword research, conversion optimisation, and local SEO for maximum revenue lift.
- Ongoing Support and Communication
Ongoing support and communication guarantee prompt response on priority issues, regular updates, and strategic advice. EcomExperts in Western Australia assigns dedicated account managers available for reporting calls and tactical updates, ensuring e-commerce targets are always addressed.
About Ecomexperts
Ecomexperts, based in Iluka, WA, specializes in e-commerce solutions with a focus on SEO and digital marketing strategies to help businesses grow online.
Contact:
Marc Moeller, SEO Director
Phone: 0422 511 260
Email: [email protected]
Website: ecomexperts.au
Location:
77 Romano Crescent, Iluka, WA 6028, Australia
Frequently Asked Questions
What is an SEO agency?
An SEO agency is a company that specialises in improving a website’s visibility on search engines. They use methods like keyword research, content optimisation, link building, and technical audits to help websites rank higher in search results and attract more visitors.
Why should my business hire an SEO agency?
Hiring an SEO agency provides expertise and resources to boost your website’s rankings, drive qualified traffic, and improve conversion rates. Agencies use proven strategies and offer ongoing support, saving you time and helping you achieve sustainable, measurable results.
What services do SEO agencies typically offer?
SEO agencies usually offer on-page SEO, off-page SEO, and technical SEO. On-page focuses on page optimisation, off-page builds authority through backlinks, and technical SEO ensures the site runs smoothly and is accessible to search engines. Many also provide Google Ads management and conversion rate optimisation.
How do SEO agencies measure success?
They use metrics like organic search traffic, keyword rankings, conversion rates, and return on ad spend (ROAS). Regular performance reports track progress, ensuring strategies align with business objectives and demonstrate clear improvements.
What makes a good SEO agency?
A good SEO agency has a proven track record, transparent reporting, industry specialisation, and a revenue-focused approach. Technical expertise, custom strategies tailored to your business, and ongoing communication are also essential for success.
How quickly can I see results from SEO?
SEO is a long-term strategy. You may start seeing improvements in search rankings and traffic within a few months, but significant results often take six months or more, depending on competition and your website’s initial status.
Can SEO agencies help with e-commerce platforms like Shopify or WooCommerce?
Yes, specialist SEO agencies, such as EcomExperts, provide tailored strategies for e-commerce platforms including Shopify, Magento, and WooCommerce. Their services focus on increasing qualified traffic, improving conversion rates, and boosting online sales.
What is local SEO and how can it help my business?
Local SEO optimises your website to appear in local search results and on Google Maps, attracting customers in your area. It’s particularly useful for shops, restaurants, and service businesses targeting a local market.
Do SEO agencies offer ongoing support and reporting?
Reputable SEO agencies provide regular performance reports and ongoing support, keeping you informed of progress and updates. They adjust strategies based on data and changing algorithms to ensure continuous growth.
How do I choose the right SEO agency for my business?
Look for agencies with relevant experience, a strong portfolio, transparent communication, and a focus on your business goals. Case studies, reviews, and tailored consultation are good indicators of a reliable SEO partner.